Roy Rogers has been making blue jeans since 1952 and was the first company to produce a line of jeans for women. They were also the first Italian company to use American denim in their production.
The denim still comes from the States, Europe, and Japan with ongoing experimentation with innovative washes and styles.
The collection is still made at Sevenbell, which started as a family-run factory.
You'll love the craftsmanship and tailoring details. The fits are chic and modern. Please reach out for more details on sizing and fit.
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